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Sales & Marketing Collaboration

It’s clear now that growth happens when people and teams collaborate – your Sales & Marketing teams have always known that. Therefore, it makes sense to ensure your teams are using a single system or systems that are seamlessly integrated. Activity in marketing should flow through into sales activity and ultimately results.  

Create and Manage marketing campaigns in CRM, facilitate these via Direct Marketing or Event Management or even through third-party providers, and watch as the information flows back into CRM, ready for analysis or perhaps automatically triggering workflows and follow up campaigns. What is clear is that, without automated workflows and an intuitive solution, the process not only becomes disjointed and fractious, you risk opportunities and interests slipping through the gaps, every one of which represents lost revenue.

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