The truth is; companies do need CRM systems.
An active sales team generates a ton of data; they can be out on the road talking to customers, meeting prospects and uncovering valuable information – more often than not, this information gets stored in handwritten notes, laptops, or inside the heads of salespeople.
Details get forgotten or lost, meetings are not followed-up promptly and prioritising customers can be a matter of guesswork rather than an exercise based on fact. Worse still it can all be compounded if a key salesperson moves on. As Bill Gates, CEO of Microsoft, said “How you gather, manage, and use information will determine whether you win or lose”.
On top of this, customers may be contacting businesses via a broad range of platforms – phone, email and social media – asking questions, following up on orders or complaining (that they haven’t heard back!). Without a common platform for customer interactions, communications are often missed, or lost in the deluge of data and data sources. Ultimately, it all results in an unsatisfactory response.
Even if this data is successfully collected, businesses face the challenge of making sense of it – it can be difficult to extract intelligence, Reports can be hard to create and waste valuable selling time, Managers can lose sight of what their team activity really looks like, which means they struggle to offer the right support at the right time. A general lack of oversight will result in a lack of accountability from the team.
Yeah, great... but so what?
Marketing and sales costs average 15% to 35% of total corporate costs. According to Harvard Business Review sales increases arising from advanced marketing and sales information technology have ranged from 10% to more than 30%, and investment returns have often exceeded 100%.
Introducing a CRM platform has been shown to produce tangible results – including direct improvements to the bottom line.
- Sales Productivity
- Forecast Accuracy
- Identify and categorise leads
- Improve products and services
So, all the above is great? But there are hundreds, if not thousands of CRM systems available. The market is saturated with a wide range of options and I hate (actually no, I love) to say it, but most are basic with limited functionality behind the glossy pie charts on a dashboard… nice to look at, but they don’t deliver the basics, and with costs running so high for the market leading solutions, they certainly don’t provide a healthy ROI. Oh, and, you can almost guarantee they will expect you to change the way you work; it is their product after all and you have to fit in with their way of thinking, their system’s terminology and workflows… BUT there is hope in this sea of average solutions…
Oxygen CRM provides a cloud-based CRM, specifically designed by a team with a broad range of sales, operational and business process skills, placing your customer and supplier information in a secure platform, with anytime access from any device, and the ability to quickly find notes, documents, emails and relationships. Oxygen CRM is built on Office 365, meaning it deploys fast and can be tailored to your terminology and processes – it adapts to you, not the other way around. All information, processes and documents are integrated into a central hub, right there beside your primary customer and prospect records. This helps the business work together more fluidly to provide customers with better service, spot trends effectively and boost revenue.
Tie all your information together to provide the best service to customers and grow your business. If your sales and marketing teams are using tools that don’t connect with the rest of your technology, misunderstandings and mis-communications happen easily.
Oxygen CRM is available out of the box with all the key features and functionality you would expect from a class-leading CRM, it is also fully customisable to meet your exact requirements, branding, terminology and workflows… users will thank you for that.
So, you know why you need it, what you don’t want and what you really do need it to do…. Oxygen CRM delivers precisely that.
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